Escape from Mum.

Escape from Mum is a launcher game (similar to Toss the Turtle and Learn to Fly) crossed with a runner game (think temple run). In Escape from Mum we have a toddler who has managed to escape from the pram and drink a cup of coffee. The toddler sprints off down the footpath with a massive surge of energy. The plan is to keep away from Mum for as long as possible. Eventually you run out of energy and your mum catches up to you.

The mechanics of this game are as follows:

-Energy. As you run down the road your energy starts to fade and you need to "candy up" by picking up candies, more energy drinks and other surgery treats to keep your speed up and out of the clutches of Mum.

-Obstacles. When you first escape from mum there are simple obstacles to avoid such as road cones. However the farther you travel you more difficult the game becomes giving you moving obstacles such as policemen and dogs.

-Upgrades. Most of the replay ability of the game comes from Upgrades. At the end of your run you are rewarded in "candy points" which you can use to purchase upgrades to improve your escape attempts. Some examples are: Improved energy drinks to give you a faster head start, a faster metabolism to give you more energy from power ups and a diaper stash which gives you a saving boost of energy when mum is about to catch you.

Escape from Mum would be released on mobile and on flash sites so that it will reach a large market.