'You think what!?' is a mobile puzzle/trivia game in which players are unfairly criticised for their opinions. The core mechanic of 'You think what!?' is the ranking of various items in a particular category. The player must form a ranking based on their opinions, which is compared against an extremely elitist one. These categories could include computer software, games, fonts (!), cuisines, clothing brands - the only limitation being that they must be very subjective.

The game flow begins with a title screen, followed by a display of categories and subcategories, which are unlocked as the player gains score in each. These are shown as circles, which after being tapped on, are brought towards the camera, and sub-circles are shown inside representing the subcategories. If the player taps on a category for which they have no unlocked subcategories, a list of 4-5 items in that category is shown for the player to rank by tapping and dragging.

After completing their ranking the player may tap a proceed button, if their ranking matches the 'correct' one, the subcategories are unlocked. If it does not, then the game will show a message critiquing (in overly formal language) the player for their ranking, explaining why particular items are better than others. After tapping this message, the player is taken back to a different set of item within that category!

Image source CSA Images/Snapstock, retrieved 9/08/2016 from http://www.gettyimages.co.nz/detail/illustration/monocle-royalty-free-illustration/97218532