Incognito is a horror game that pretends to be anything but a horror game. The intention of the game is to completely catch players off guard by only advertising half of what the game is with no official advertising material alluding to the games true nature.
In incognito, players participate in an upbeat battle racing game where they can pick up items on a track to throw at opposing players in a variety of environments that unlock as the player progresses through the game. Eventually, in a time ranging from minutes to hours the player will hear feint breathing that will gradually increase over time. Eventually everything on the track will freeze and the environment will warp until the breathing is all you can hear. After a loud pained screech the player will be thrown from their kart and forced to run to safety from the figure pursuing them. If they do not reach safety they will see their face ripped off as the games process is forced to shut down and the games data wiped afterwards. The players objective is to beat the entire game by completing all the races, unlocking all the content without getting mutilated. The games objective is to catch unsuspecting players completely off guard in a way that is shocking and deliberately inspires controversy to promote word of the game primarily through online interactions.
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